Social Media is Doggone Hard Work

Author: Ellen Cline; Published: Mar 23, 2013; Category: Business Writing; Tags: Facebook, PR, social media, Social Media Marketing for Dummies, Twitter, YouTube; No Comments

The name of the chapter highlighting International Assistance Dog Week (IADW) in the newest edition of Social Media Marketing All-in-One for Dummies is telling the truth: “Social Media is Doggone Hard Work.”

IADW is an annual event each August that I help promote. I was pleased to be recognized in the book, along with IADW founder, Marcie Davis, for the work that we do to honor assistance dogs.

The Social Media Marketing “All-in-One” has nine “books,” and IADW is in Book 9, Chapter 1. IADW is used as an example of integrating various tools, including Facebook, Twitter, YouTube, Google Alerts, and Google Analytics, in addition to more traditional PR and marketing efforts.

When you’re promoting an annual event with a limited budget, use of social media can make a big difference. The main investment is time, rather than money, but of course even time is valuable, so you’re paying one way or another. 

One reason Facebook and other social media work so well for IADW is that it’s an international event. Social media gives us a way to reach an audience in many different countries, now more than 20, who all have a common interest in assistance dogs.

Read the Social Media book pages featuring IADW in a .pdf file.  You can also find out more about the Social media book or order a copy.

To learn more about assistance dogs and International Assistance Dog Week, please visit the International Assistance Dog website

Or check out the IADW Facebook page and see how many more likes we have since the screenshots for the book were taken.

Is Chicago style better online?

Author: Ellen Cline; Published: Mar 11, 2013; Category: Business Writing, Communications Tools, Editing and Proofing; Tags: editing, online reference tool, style guides, style manuals; No Comments

If you’ve read my previous blog post about style guides, you know I prefer The Chicago Manual of Style to the Associated Press Stylebook.

I finally signed up for an online subscription to Chicago and am really finding it useful. Rather than buy a new hardcover version of Chicago to get the 16th edition, I chose to purchase an online subscription instead. 

Although I still do love using paper books, I spend most of my time working at the computer, as I have for years. So searching the online version for reference, is quick and convenient.  And there are some added features. 

Using the online version, you can search the 15th or 16th edition. Select which you want before entering words into the search bar. As an alternative, you can use the table of contents, drilling down through each chapter to see more detail. If you’ve always liked searching the paper manual through its index, you can still do that online as well.

In addition to the book, you can also search the Q&A section of the website. Although Chicago is pretty thorough, there are situations that come up that may not be covered in the manual, and peoples’ questions and the experts’ answers can be applicable to a similar situation you’re facing.

Another nice feature: You can create a style sheet for a particular client or project. Yes, it’s just a little text editor that pops up, but at least all the exceptions to Chicago you’re using will be in one place, right there with the manual.

I also like the bookmark feature. Of course you can bookmark a paper book, as I do, but after there are a million little sticky notes and scraps of paper hanging out, it gets a bit unwieldy. To bookmark the online Chicago, you just click the flag icon.

The online  subscription version also lets you create your own annotations on any item. Say you want to note on 6.45, commas with dates, that you want to follow the ISO style for dates (9.37). You can do that with the little pop up text editor by clicking on the pencil icon.

I haven’t been using the online Chicago for very long yet, but so far I’m happy with it. Is anyone else using this handy tool? If so, what do you think about it?